Indie Brands delves into the world of
independent brands. The book shows the creative people behind the
brand, the visual eye candy they create, the space they work in and
the inspiring items they surround themselves with. The brands
literally come from all over the world and vary in size –
from one-man brands to medium-sized corporations. And they all sell
different products. But as true indie brands they share three
important characteristics: they’re independent, they have a
story worth sharing and they all understand the magic of
marketing.
Some of the brands featured in the book have been around for years,
others have only just started, but they all tend to opt for the
road less traveled.
This not only makes for
good stories, but also results in some sound advice from people
like Erik Kessels
(DO), Jake Nickell (Threadless) and Nalden (WeTransfer)
to name but a few. Consider this book an all-access
pass into the world of indie brands, which is bound to inspire
creative minds and other indie entrepreneurs in the making.
Indie Brands is an idea by BIS and Anneloes van Gaalen.
