13:00-14:00 DOOR OPENS
Live radio BNR broadcast of program ‘Zaken doen
met...’
14:00 WELCOME BY FARID BENMBAREK
14:15 1. INTRODUCTION: INDIE BRANDS 101
Keynote Anneloes van Gaalen, Indie Brands
14:30 2. INDIE BANDS & BRANDS
Keynote Yellow Bird Project
14:40 2. INDIE BANDS & BRANDS panel
Panel Yellow Bird Project, Top Notch, Non Records, 22
Tracks
15:00 3. THE LIGHTBULB MOMENT: HOW A BRAND IS
BORN
Keynote John Altman
15:10 3. THE LIGHTBULB MOMENT: HOW A BRAND IS BORN
panel
Panel Alfredo Gonzales, Natwerk, Mr. Jones and John
Altman
15:30 BREAK AND OFFICIAL OPENING INDIE BRANDS
SUPERMARKET
16:00 4. MAKING IT WORK: HOW TO TURN AN IDEA INTO A
BRAND
Keynote Fritz-Kola
16:10 4. MAKING IT WORK: HOW TO TURN AN IDEA INTO A
BRAND panel
Panel Fritz-Kola, Milque, VANMOOF, Rambler
16:30 5. BEYOND THE BUZZ: TURNING MEDIA INTEREST INTO
SALES
Keynote OAT
16:40 5. BEYOND THE BUZZ: TURNING MEDIA INTEREST INTO
SALES panel
Panel John’s Phone, Zarb, Oggu, Mr. Kitchen and
Oat
17:00 LAUNCH OF JOHN ALTMAN WINE FOLLOWED BY
DRINKS
18:00 DINNER
19:30 RECAP OF EVENT SO FAR
19.35 KEYNOTE
Paul Turken
19.45 PANEL DISCUSSION
Paul Turken, Anneloes van Gaalen, Onno Lixenberg
20:00 6. INDEPENDENCE AT ALL COSTS? CREATIVE FREEDOM VS
CASH FLOW
Keynote Etienne de Swardt, Etat Libre
d’Orange
20:15 6. INDEPENDENCE AT ALL COSTS? CREATIVE FREEDOM VS
CASH FLOW panel
Panel Etat Libre d’Orange, KesselsKramer en
Ontour
20:35 7. GOING MAINSTREAM: SELLING OUT OR SIMPLY COMMON
SENSE?
Keynote Maurice Dekkers (Dahl TV and Tony's
Chocolonely)
20:50 7. GOING MAINSTREAM: SELLING OUT OR SIMPLY COMMON
SENSE? panel
Panel with Maurice Dekkers (Dahl TV and Tony’s
Chocolonely), Henk Jan Beltman (new owner Tony’s
Chocolonely), Marieke de Goeij (brand manager Ben &
Jerry’s) and Paul Turken (Marketing and Brand expert), Ellen
Bokkinga (Concept Developer / The New Verbalizers)
21:30 ROUND UP
21:40 DRINKS + INDIE BRANDS SUPERMARKET
22:00 THE END
